Learn the Practical Utility of Economic Tools for Business Success
This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success.
By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.
This edition retains the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
Includes updated examples and problems to enhance learning experience.
Emphasis on real-world examples and modern topics for practical application.
Balanced coverage of traditional and modern microeconomic tools for a wide variety of managerial economics classrooms.
Coverage of unique topics like oligopoly, penetration pricing, bargaining, and more.
Insights into various pricing strategies for firms with market power.
